10 Interesting Things About Pastel Goths

Pastel goths turn heads in the best ways. Here, we explore some cool things you might find in this colorful subculture.
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Pastel goth is one of many subsets of gothic subculture, with its own affinity towards fashion, music, art, and lifestyle, all while still preserving its relationship to the broader goth subculture as a whole. What’s unique among the pastel goth style is its affinity for bright colors and cute overtones, despite being rooted in the darker undertones of gothic subculture as a whole.

In this post, we’ll take a look at ten interesting things that make pastel goths truly special and unique.


1.) Pastel goths are a subculture that combines elements of goth and kawaii culture

Pastel goths are a subculture that draws inspiration from both goth and kawaii culture. Goths who identify with this style are usually characterized by their love of all things dark and mysterious, as well as their adoration of bright colors and cute aesthetics. Many pastel goths enjoy dressing in a unique and individualistic style, often mixing and matching different elements from both goth and kawaii fashion and lifestyle. These can include everything from music and fashion to creative inspiration and expression.

2.) Pastel goth fashion is often characterized by soft, warm colors and styles, with a gothic or punk edge

Pastel goth fashion is a style that is usually characterized by its use of pastel colors and gothic elements. This style is often seen as a more light-hearted and playful take on traditional goth fashion. Pastel goth apparel and fashion accessories often include items such as dresses with lace details, ruffles, and bows; pastel-colored hair; and light-colored makeup. This style is also often accessorized with items such as chokers, necklaces, and bracelets with gothic or occult-inspired symbols, and many of these can appear in colorfully cute tones.

3.) Pastel goths sometimes have a preference for certain clothing brands

Pastel goths can have a preference towards brands like Hot Topic, Black Milk Clothing, Killstar, or Tripp NYC (to name just a few), as many of these brands carry clothing or fashion accessories that already match the pastel goth aesthetic. In addition, they may also be more inclined to seek out vintage or thrifted clothing they can modify or combine to form their own unique style and expression. Accessories like chokers, platform shoes, colorful wigs, or other bright and colorful adornments are often what pastel goths look for in their preferred clothing brands.

4.) Many pastel goths enjoy alternative music genres like synth-pop, darkwave, and witch house

Pastel goths listen to a wide range of music, from witch house and darkwave to industrial and gothic rock. They are often inspired by classic goth and post-punk bands like Bauhaus, Siouxsie and the Banshees, and The Cure, as well as more contemporary artists like Halsey and Lana Del Rey. While their taste in music is varied, pastel goths may tend to prefer dark, atmospheric, and melancholic sounds. Despite these commonalities, musical taste is usually a fluid and diverse experience for most in the goth subculture overall.

5.) The subculture has been growing in popularity since the early 2010s

The pastel goth subculture began to pick up steam around the early 2010s, as a distinct branch of the goth subculture overall, largely due to the rise of social media platforms like Tumblr and Instagram. These platforms allowed for the growth and spread of alternative fashion trends and new ideas, and pastel goth was one of the many subcultures that began to emerge and grow significantly during this time.

This colorful offshoot of traditional gothic culture has continued to grow in popularity since its inception, with more and more people embracing the aesthetic, music, art, and other defining elements that envelop this genre. While it is still primarily associated with the goth subculture, pastel goth has developed its own unique identity and is recognized for its individualism and expressive nature.

6. ) Pastel goths are often inspired by anime, manga, and Harajuku fashion

Pastel goths often take inspiration from anime and manga characters, as well as from the Harajuku style of fashion, and they often seek to stand out from the crowd. This can be seen in their use of bright colors, as well as in their love of all things kawaii, which combine with traditional gothic elements for a look that is both cute and edgy. 

Pastel goths are often very creative and individualistic, and they are not afraid to express themselves through their fashion style. Oftentimes, this takes form in their use of unconventional colors and patterns, as well as in their willingness to mix and match different styles. 

7.) The pastel goth look combines fashion, makeup, and accessories for a bright and playful image

There are a few common things you’ll find when it comes to the pastel goth style. This look is often achieved by combining elements of both traditional and pastel goth styles.

To get the goth look, one typically might wear lots of black clothing with darker makeup. To get the pastel look, one might lean more towards light, airy clothing in pastel colors. The two looks are then often combined by pairing darker and pastel clothing and coloring together, such as contrasting by wearing black lipstick and other dark makeup with pastel-colored hair, for example.

Layering different shades of black, grey, and white can often be a good starting point when developing your own pastel goth style. To add a pop of color, pastel goth enthusiasts may also add a touch of lavender, blue, pink, or other bright colors to their look. The key to achieving the perfect pastel goth look is to keep the overall color scheme light and airy.

When it comes to makeup, many pastel goths prefer to start with a lighter base. Next, they may add a light grey shade to contour the face. To add depth and dimension, they may add a dark grey or black shade to the crease of the eyes. Finally, it’s not uncommon to see a touch of bright colored shades on the eyelids. For the perfect finishing touch, many might add a pair of false lashes and also may choose to complement the look with black mascara.

8.) Pastel goths often DIY their own clothes and accessories

As mentioned earlier, pastel goths can be very creative and expressive and as such, will often have an affinity to making their own clothes and accessories. They may often start with a base item, such as a black or plain color t-shirt, and then add embellishments to create a unique look. Common embellishments include lace, ruffles, ribbons, and sequins. Pastel goths also often DIY their jewelry, using items like charms, beads, and wire to create one-of-a-kind pieces.

9.) The subculture has been criticized by some for appropriating Japanese culture

Unfortunately, the pastel goth subculture has faced some controversy over the years as some people believe that this style appropriates Japanese culture because of its adoption of certain aspects of Japanese clothing, hairstyles, and make-up.

The pastel goth community takes large influences from Japanese culture including music, anime, and manga. While there is nothing wrong with enjoying and appreciating Japanese culture, some people feel that pastel goths are doing so in a way that is insensitive and disrespectful.

Critics argue that pastel goths are appropriating Japanese culture for fashion purposes only, and that they are not truly interested in the culture itself beyond these elements. They believe that pastel goths are using Japanese elements without actually understanding or respecting the culture. This can be hurtful and offensive to Japanese people, who may feel that their culture is being co-opted and misrepresented.

As with anything that borrows elements from a different culture, it’s important to be mindful and respectful when deciding how to best approach things.

10. ) Pastel goths continue to be a popular and growing subculture

Pastel goth is a subculture that is most popular among young people. It is typically a mix of goth and kawaii culture, and because of its diverse and expressive nature, its popularity has been growing in recent years. The subculture has its own music and art scene, and its members often participate in activities such as cosplay and creating DIY fashion and accessories.

Despite the dark and often perceived morbid elements that compose the goth subculture, pastel goth is often seen by many as a positive and inclusive subculture. Its members are often creative and open-minded, and both art and fashion are used as forms of self-expression.

The pastel goth community has grown in popularity for a variety of reasons. For many people, it is a way to express their individuality and creativity that resists mainstream culture, which many pastel goths don’t identify with. In addition, this colorful subculture has a strong community feel, and its members often support and encourage each other in various ways.

The popularity of pastel goth shows no signs of slowing down. This gothic subculture continues to grow, both in size and influence. As it becomes more visible in the mainstream, more people are being exposed to and intrigued by the colorful tones of this unique genre. This is likely to lead to even more growth for the pastel goth subculture in the years to come.


Looking for some interesting pastel goth items to get you started? Check out our pastel goth collection for some inspiration!


Disclaimer: This article does not intend to label, define, confine, limit, or impose any ideas of what it means to identify with the pastel goth subculture and should be used for entertainment purposes only.

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